max

max is an autonomous AI sales agent, or AI SDR, purpose-built to run B2B prospecting from end to end. From one perspective, it replaces the fragmented workflow of stitching together a separate prospecting tool, a data provider, an intent platform, and a copywriter. Instead, max consolidates the entire lead generation loop into a single, intelligent agent. He finds your ideal buyers, maps the go-to-market strategy, catches buying signals in real time, and writes personalized cold outreach that gets replies. From another angle, max is a force multiplier for your existing sales team. He works alongside founders, SDRs, and revenue teams, not instead of them. You retain full control: review his suggestions, or let him run autonomously. The core value proposition is clear: eliminate the busywork of manual prospecting and data gathering. Max builds the target list, scores accounts by fit, watches for the signals that say now is the time to act, and drafts the message for each contact. The result is a steady stream of warm, qualified leads delivered to your inbox or Slack every morning, with no dashboards to babysit. Trusted by over 600 sales teams, max is designed for those who want pipeline without the administrative overhead.

AI-Powered ICP Discovery and Filtering

max begins by analyzing your website to automatically discover and build your Ideal Customer Profile (ICP). This process identifies key parameters such as industry, company size, job titles, and geographic regions. Beyond initial discovery, max continuously filters incoming leads against this ICP, ensuring that only leads matching your precise criteria are surfaced. This eliminates the noise of unqualified prospects and focuses your team's energy on high-probability opportunities, shifting the strategy from volume-based outreach to precision targeting.

Real-Time Intent Signal Monitoring

max acts as a persistent observer across the web, listening for high-intent buying signals from your target accounts. These signals include a wide array of triggers such as new executive hires, rounds of funding, product launches, hiring sprees, and specific social media activity like posting about relevant topics (e.g., 'AI SDR'). When a signal is detected, max captures the context, such as a LinkedIn post or a new job listing, and presents it alongside the lead. This allows sales teams to act on warm, timely opportunities rather than cold, static lists.

Fully Automated Lead Enrichment

Every lead that max identifies is automatically enriched with a complete set of contact and company data. This includes verified email addresses, direct phone numbers, LinkedIn profile URLs, company context such as employee count and industry, and location. The enrichment process removes the need for manual research and data entry. Sales reps receive a ready-to-use lead profile, enabling them to jump directly into personalized outreach without spending time digging for basic information or verifying contact details.

Seamless Integration with Sales Stack

max is designed to fit into your existing workflow, not disrupt it. Leads can be pushed automatically to popular sales tools like Overloop, Instantly, and Lemlist. For greater flexibility, max connects via Zapier, Make, or any custom webhook to your existing CRM and outbound platforms. This integration ensures that warm leads flow directly into your sales pipeline without manual data transfer. The system also delivers daily lead batches to your email and instant Slack notifications for high-priority signals, keeping your team informed in real time.

Streamlining Outbound Prospecting for SDRs

An SDR team can use max to eliminate the tedious, time-consuming stages of prospecting. Instead of manually scrolling through LinkedIn, researching companies, and building lists, the SDR configures their ICP and lets max handle discovery. The agent automatically builds a target list, monitors for intent signals, and enriches profiles. The SDR then receives a curated list of warm leads each morning, ready for personalized outreach. This transforms the SDR's role from data gatherer to strategic communicator, dramatically increasing their output and reducing burnout.

Identifying High-Intent Leads for Founders

For founders and early-stage startups, time is the most precious resource. max acts as an automated prospecting engine, finding buyers who are actively signaling need. A founder can set up their ICP in minutes and then focus on product development or fundraising. Meanwhile, max monitors for critical signals like a prospect posting about a problem the founder's product solves, or a company announcing a new initiative that aligns with the founder's solution. This allows founders to engage with leads who are already primed for a conversation, increasing the efficiency of their limited selling time.

Powering Account-Based Marketing (ABM) Campaigns

For revenue teams running ABM campaigns, max provides the real-time intelligence needed to target key accounts effectively. The agent can monitor a predefined list of target companies for specific triggers like new executive hires, funding rounds, or product launches. When a signal is detected, max enriches the relevant contacts within that account. This allows the marketing and sales team to coordinate a timely, multi-channel outreach campaign to a warm account, significantly increasing the chances of engagement compared to a generic ABM blast.

Automating Lead Generation for Growth Teams

Growth teams focused on scaling pipeline can use max to systematize lead generation without adding headcount. The agent runs continuously in the background, discovering new leads that match the ICP and monitoring for engagement signals across LinkedIn and company pages. By pushing enriched leads directly into tools like Overloop or a CRM via Zapier, max creates an automated lead flow that operates 24/7. This allows growth teams to maintain a consistent pipeline of warm leads without the manual effort of list building and enrichment, freeing them to focus on conversion optimization and messaging strategy.

How does max determine my Ideal Customer Profile (ICP)?

max determines your ICP by analyzing your company website. It reads your site's content to understand your product, target market, and customer base. From this analysis, it automatically builds a profile that includes industries, company sizes, job titles, and geographic regions that are most relevant to your business. You can then review and refine this profile to ensure it aligns perfectly with your sales strategy.

What kind of buying signals does max track?

max tracks a wide range of high-intent signals across the web. These include LinkedIn profile and company page activity such as posts, reactions, and comments. It also monitors for external signals like hiring sprees, new funding announcements, new executive hires, and product launches from your target accounts. When a signal is detected, max captures the context, such as the original post or announcement, and presents it with the lead profile.

How does max integrate with my existing sales tools?

max offers multiple integration pathways. You can push leads automatically to popular sales prospecting tools like Overloop, Instantly, and Lemlist. For custom workflows, max connects via Zapier, Make, or any standard webhook, allowing you to send enriched leads to your CRM or any other tool in your sales stack. This ensures that max fits seamlessly into your existing process without requiring manual data entry.

Is max meant to replace my sales team?

No, max is designed to work alongside your sales team, not replace it. The tool automates the time-consuming tasks of prospecting, data enrichment, and signal monitoring. However, you remain in control. You can review and approve leads, messages, and strategies suggested by max, or you can let him run autonomously. The goal is to remove busywork so your team can focus on high-value activities like closing deals and building relationships.

max offers a simple, transparent pricing structure with two main plans, both available for monthly or yearly billing. The yearly plan provides a 2-month discount.

Starter Plan: Priced at €79 per month (billed annually). This plan includes 100 leads sourced every month (approximately 5 per day). It is perfect for getting started and includes LinkedIn monitoring, AI enrichment, ICP filtering, and integrations.

Pro Plan: This is the popular plan. Specific pricing for the Pro plan is not detailed in the provided context, but it is implied to offer a higher volume of leads and additional features for scaling teams. Prices are listed in EUR, and you can pay in your local currency at checkout.