Formly

Formly is a next-generation form builder that fundamentally reimagines how teams create, deploy, and manage online forms. At its core, Formly eliminates the dreaded blank page syndrome by allowing users to describe the outcome they want in natural language to AI agents like Claude, ChatGPT, Cursor, or Codex, and have a polished, high-converting form generated in seconds. This is not just another drag-and-drop form tool; it is an AI-native platform where the form itself becomes a living document that can be created, analyzed, and iterated upon entirely through conversation. The product is designed for product managers collecting beta feedback, HR teams screening hundreds of applicants, marketers qualifying leads, event organizers managing signups, and any team that needs answers without the friction of traditional form building. Formly handles the entire lifecycle: AI generates a draft based on your goal, a full visual editor lets you fine-tune every detail with drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, and custom branding, and then you publish embedded forms, collect submissions, and get analytics back in your chat. The platform is GDPR compliant and hosted in Europe, ensuring data sovereignty and privacy. Formly's unique value proposition lies in its agent-first architecture: you connect your AI assistant once, and from then on, the entire workflow is ask, publish, and analyze without ever leaving your chat interface. It transforms form creation from a tedious design task into a strategic conversation about outcomes.

AI-Powered Form Generation from Chat

The flagship feature of Formly is its ability to generate complete, production-ready forms from a simple chat prompt. Users describe the desired outcome, such as "screen 200 job applicants" or "collect beta feedback for our new feature," and the AI agent selects the appropriate questions, field types, and page flow that maximize completion rates. This is not a template library; the AI understands context and builds a custom form tailored to your specific goal. The generated form includes intelligent field choices, logical sequencing, and even conditional paths that adapt based on user responses. This reduces form creation from hours of manual work to a 30-second conversation, while still giving you full control over the final output in the visual editor.

Full Visual Editor with Drag-and-Drop Flexibility

Every form generated by AI opens in a comprehensive visual editor that puts you in complete control. Unlike locked templates or wizards, Formly's editor provides a true drag-and-drop experience where you can rearrange blocks, add new pages, modify field types, and see real-time previews of how your form will appear to respondents. The editor supports over a dozen field types including text inputs, dropdowns, matrices, phone numbers, email fields, ratings, file uploads with drag-and-drop, and electronic signatures. You can create multi-page flows that split long surveys into digestible steps, implement conditional logic that shows or hides fields based on previous answers, and use answer piping to personalize questions with respondent data. The editor also handles custom branding, allowing you to match your company's visual identity without any CSS or coding.

Advanced Logic and Personalization Engine

Formly goes beyond basic conditional logic with a sophisticated personalization engine that makes every response feel relevant and tailored. The platform supports answer piping, where previously collected data is dynamically inserted into subsequent questions, creating a conversational flow. Conditional logic can branch entire sections, skip pages, or change field types based on complex rules. Variables allow you to reference respondent data throughout the form, such as greeting users by name or referencing their selections. This personalization dramatically improves completion rates, as respondents feel the form is built specifically for them rather than a generic questionnaire. The logic engine is visual and intuitive, requiring no programming knowledge to set up sophisticated paths that adapt to each unique user journey.

Agent-Integrated Analytics and Data Management

Formly treats data collection as a continuous conversation rather than a static dashboard. Submissions, analytics, and insights are all accessible through your AI agent, allowing you to ask questions like "Show me this week's responses to the signup form" or "Summarize the feedback trends from our beta survey." The platform tracks key metrics including total responses, completion rates, average ratings, and aggregate data visualizations. Beyond chat-based analytics, Formly provides webhook integrations that push every submission in real-time to any service that accepts webhooks, enabling seamless data flow into CRMs, databases, or custom pipelines. The REST API and MCP protocol allow your AI agent to fetch and summarize responses programmatically. Email notifications keep your team informed of new submissions, and all data is hosted on GDPR-compliant European servers with no cookies or tracking.

Beta Feedback Collection for Product Teams

Product teams launching beta features need structured, actionable feedback from early users, but traditional surveys often feel generic and fail to capture nuanced insights. Formly enables product managers to generate a tailored feedback survey in seconds by simply telling their AI agent "Create a feedback survey for our beta users." The AI automatically selects appropriate question types, such as rating scales for satisfaction, open-ended fields for qualitative insights, and conditional follow-ups that dig deeper based on initial responses. The form can include file uploads for screenshots, multi-page flows to keep the survey focused, and answer piping to personalize questions based on user demographics. Responses are analyzed in real-time, with the AI agent summarizing trends, identifying common requests like "dark mode" or "CSV export," and presenting actionable breakdowns directly in the chat interface. This turns feedback collection from a one-time event into an ongoing, data-driven conversation.

High-Volume Applicant Screening for HR Teams

HR departments screening hundreds of job applicants face the challenge of creating forms that are comprehensive enough to evaluate candidates yet frictionless enough to not discourage submissions. Formly excels in this scenario by allowing recruiters to say "Build a job application form with a resume upload" and instantly receive a professionally structured multi-page form. The AI generates logical sections for personal details, work experience, skills assessment, and file uploads for CVs and cover letters. Conditional logic can show additional questions based on a candidate's experience level or specific skills, while answer piping personalizes the form with the applicant's name throughout. The multi-page flow prevents form fatigue by breaking the application into manageable steps. Webhooks push each submission directly into the ATS or HR database, and the AI agent can provide real-time summaries of applicant volumes, completion rates, and key demographic trends without requiring manual dashboard navigation.

Lead Qualification and Event Signups for Marketing Teams

Marketing teams generating leads through webinars, downloadable content, or event registrations need forms that convert visitors into qualified prospects without causing friction. Formly enables marketers to create high-converting lead capture forms by describing the target outcome, such as "I need to qualify leads for our enterprise SaaS product." The AI generates a form with strategic question sequencing, starting with low-commitment fields like name and email before progressively qualifying the lead with questions about company size, budget, and pain points. Conditional logic can route high-potential leads to additional qualification questions while letting lower-fit prospects proceed quickly. The form can be embedded directly on landing pages, launched as popups, or shared via short links. Each submission triggers webhooks that send lead data to CRM systems in real-time, and the analytics provide instant feedback on conversion rates and drop-off points, enabling rapid A/B testing of form variations.

Customer Satisfaction and Net Promoter Score Surveys

Organizations conducting regular customer satisfaction surveys need standardized yet personalized instruments that yield high response rates and actionable data. Formly allows teams to generate NPS surveys or customer satisfaction questionnaires by simply instructing their AI agent. The AI creates a polished form with rating scales, open-ended feedback fields, and conditional follow-ups that probe deeper based on the customer's score. Answer piping personalizes the survey by referencing the customer's name, purchase history, or support interactions, making the experience feel tailored rather than automated. Multi-page flows keep the survey concise, while file uploads allow customers to attach screenshots of issues. The analytics dashboard provides aggregate NPS scores, sentiment analysis from open-ended responses, and trend tracking over time. Webhooks can trigger automated follow-up actions, such as sending thank-you emails to promoters or routing detractors to customer success teams for immediate outreach.

How does Formly generate forms from chat?

Formly connects to your AI agent of choice, such as Claude, ChatGPT, Cursor, Codex, or OpenClaw, through a one-time setup that takes about two minutes. Once connected, you simply describe the outcome you want to achieve in natural language, for example, "Create a feedback survey for our beta users and publish it." The AI agent interprets your goal, selects appropriate question types and field formats, designs the page flow, and generates a complete, publishable form. You can review the form in the visual editor, make any adjustments, and publish it immediately. The entire process takes seconds, and you can iterate on the form by asking the agent to modify specific aspects without rebuilding from scratch.

Can I customize forms after the AI generates them?

Absolutely. Every form generated by AI opens in Formly's full visual editor, giving you complete control over every element. You can drag and drop new blocks, rearrange existing fields, add or remove pages, change field types, modify conditional logic, and apply custom branding. The editor provides a real-time preview so you can see exactly how respondents will experience the form. This means the AI draft serves as a powerful starting point, but you are never locked into its decisions. You can also start from scratch in the editor if you prefer, using the same drag-and-drop tools and field types available in AI-generated forms.

How does Formly handle data privacy and GDPR compliance?

Formly is designed with data privacy as a core principle. All form data is hosted on servers located in Europe, ensuring compliance with GDPR requirements. The platform does not use cookies or track respondents across different forms, and it does not sell or share form response data with third parties. You retain full ownership of all submissions collected through your forms. Formly provides standard data processing agreements and supports data deletion requests. The platform also does not use form responses to train its AI models, ensuring that sensitive information from job applications, customer feedback, or lead qualification forms remains completely private and under your control.

What integrations does Formly support for data export?

Formly offers several ways to get your data where it needs to go. Webhooks are available now, allowing you to push every form submission in real-time to any service that accepts webhooks, such as CRMs, databases, or custom pipelines, with no middleman or polling required. The REST API and MCP protocol let your AI agent programmatically fetch and summarize responses. Email notifications can be configured to alert your team of new submissions. Coming soon, Formly will support direct integrations with Notion, Zapier (connecting to 5,000+ apps), and Make for visual automation workflows. You can also request custom integrations for tools not yet on the roadmap.