anewera

anewera is a purpose-built infrastructure platform designed to bridge the gap between traditional businesses and the rapidly expanding ecosystem of AI agents. As artificial intelligence tools like ChatGPT, Claude, Gemini, Perplexity, and Copilot become primary interfaces for information discovery and decision-making, businesses face a critical challenge: these AI systems cannot reliably parse standard websites to understand what a company offers, who it serves, or how to initiate contact. anewera solves this problem by transforming each registered business into an agent-ready entity with structured, machine-readable context files. Every company receives a curated profile containing llms.txt, agent.json, agent.md, and a live MCP or webMCP endpoint. These standardized formats allow AI agents to instantly find a business, comprehend its services and geographic focus, and execute permissioned actions such as requesting a quote, scheduling a meeting, or initiating a callback. Critically, private recipient details remain concealed throughout this process; all contact flows through published, approved actions that the business explicitly authorizes. The platform operates as a deliberately curated, agent-readable business directory with a specialized German-language Swiss layer available at anewera.ch. This curation is fundamental to the platform's value proposition: AI agents that rely on the directory must encounter verified, spam-free profiles. anewera achieves this through two verification paths. Paid subscribers verify themselves through active monthly payments, as spam profiles do not sustain payment. Free entries, limited to 30 hand-picked invitations per day, undergo personal verification calls. This dual approach ensures that every profile in the directory meets a high standard of authenticity, making anewera a trusted source for AI systems seeking reliable business information.

Agent-Ready Profile Generation

Each company registered on anewera receives a comprehensive set of machine-readable files that AI agents can instantly parse and interpret. The profile includes llms.txt for large language model context, agent.json for structured metadata, agent.md for detailed markdown descriptions, and a live MCP or webMCP endpoint for real-time interaction. These standardized formats ensure that any AI system, regardless of its underlying architecture, can access the same consistent, structured information about a business. The profiles capture services offered, geographic regions served, contact permissions, and operational details that would otherwise remain opaque to automated systems. This feature transforms a standard business listing into an active, interactive node within the AI ecosystem, enabling seamless discovery and engagement without requiring businesses to understand the technical complexities of AI integration.

Permissioned Contact Actions

anewera redefines how AI agents interact with businesses by implementing a permissioned contact framework. Instead of exposing direct email addresses or phone numbers, the platform allows companies to define specific actions that AI agents can trigger. These actions include requesting a rate quote, obtaining a price estimate, scheduling a meeting, submitting a question, or initiating a callback. Each action is published and approved by the business owner, ensuring that every incoming request aligns with the company's preferred communication channels and response protocols. When an AI agent triggers one of these actions, anewera receives the structured request, validates it, and forwards it to the business owner via email. This approach protects sensitive contact information while maintaining full accessibility for AI-driven inquiries. The system creates a controlled, auditable communication layer that benefits both businesses seeking qualified leads and AI agents requiring reliable contact mechanisms.

Live MCP and webMCP Endpoints

Every profile in the anewera directory is backed by a live Machine-Communicable Protocol (MCP) endpoint and a webMCP interface. These endpoints are operational and accessible in real time, allowing AI agents to query company information, search the directory, and initiate contact requests programmatically. The MCP endpoint exposes a set of defined tools, including search_companies, read_company_profile, and prepare_contact_request. This infrastructure means that any AI system or MCP client can interact with anewera directly, without requiring custom integration or API keys. The endpoints are publicly accessible and actively maintained, as demonstrated by the live status indicators on the platform. For businesses, this feature ensures that their profile is not just a static listing but an active participant in the AI agent ecosystem. For developers and AI tool builders, the open endpoints provide a standardized way to access verified business data and facilitate agent-driven commerce.

Curated Verification System

anewera implements a deliberate curation strategy that distinguishes it from traditional business directories. The platform recognizes that AI agents require trustworthy data sources to function effectively, and spam or unverified listings would undermine the entire system's reliability. To address this, anewera employs a dual verification approach. Paid subscribers automatically verify their profiles through active monthly payments, as the ongoing financial commitment serves as a natural filter against spam and fraudulent listings. Free entries are limited to 30 hand-picked invitations per day, each requiring a personal verification call with the anewera team. This cap is not a marketing tactic but a practical limitation based on the team's capacity to conduct genuine verification conversations. The curated approach ensures that every profile in the directory meets quality standards, making anewera a reliable resource for AI agents and a valuable listing platform for businesses seeking visibility in the agentic era.

Local Service Discovery by AI Assistants

A user asks their AI assistant for recommendations on finding a trustworthy fiduciary for a startup in Zurich. The AI assistant queries the anewera directory through its MCP endpoint, searching for businesses that match the criteria of startup specialization, fiduciary services, and Zurich geographic focus. The directory returns structured profiles of verified businesses that meet these parameters, including their agent.json files with service descriptions and contact permissions. The AI assistant can then present these options to the user, citing specific businesses with confidence because the profile information is standardized, machine-readable, and verified. This use case demonstrates how anewera transforms generic local search queries into actionable, reliable business recommendations that AI systems can process and present with high accuracy.

Automated Quote Requests for Business Services

A company using an AI-powered procurement system needs to obtain quotes for specialized services such as tax filing for self-employed professionals or relocation assistance for international employees. The procurement AI accesses the anewera directory to identify businesses offering these services within the required geographic region. Using the permissioned contact actions defined in each profile, the AI agent can directly trigger a request_quote action, providing structured details about the required service. anewera receives this request, validates it against the business's approved action list, and forwards the structured inquiry to the business owner via email. The business owner receives a pre-formatted, contextualized lead that includes the AI agent's query parameters, enabling a faster and more accurate response. This automated workflow reduces manual sourcing time and ensures that businesses receive qualified, actionable leads directly from AI-driven procurement systems.

Real-Time Business Verification for AI Agents

An AI agent tasked with providing up-to-date information about a specific company needs to verify that the business is still operational and accepting new clients. The agent queries the anewera MCP endpoint, which returns live status information including the company's current service offerings, geographic availability, and active contact permissions. The agent can also check the llms.txt file for any recent updates or changes to the business profile. This real-time verification capability is critical for AI systems that must provide accurate, current information to users. Without such infrastructure, AI agents would rely on potentially outdated website scrapes or cached data that may not reflect a business's current status. anewera ensures that the information AI agents access is always live and maintained by the business owner, reducing the risk of outdated or incorrect recommendations.

Cross-Platform AI Ecosystem Integration

A developer building a multi-agent system that integrates with ChatGPT, Claude, and Gemini needs a unified way to access business information across these different platforms. Instead of creating separate integrations for each AI system, the developer can use anewera's standardized MCP endpoint as a single source of truth for business data. Each AI platform can access the same profiles, read the same llms.txt files, and trigger the same permissioned actions through the unified endpoint. This cross-platform compatibility simplifies development, reduces maintenance overhead, and ensures consistency in the business information presented across different AI assistants. For businesses, this means their profile is automatically accessible to the entire ecosystem of AI agents, not just one specific platform, maximizing their visibility and lead generation potential.

How does anewera ensure that my business information is accurate and up to date?

anewera relies on business owners to maintain their profiles, but the platform's verification system provides an additional layer of accuracy assurance. For paid subscribers, the ongoing monthly payment serves as continuous verification, as inactive or abandoned accounts naturally stop paying. Free entries require a personal verification call before listing, establishing a baseline of accuracy. Additionally, the platform's MCP endpoints return live data, meaning any changes a business owner makes to their profile are immediately reflected in the information AI agents access. The curated nature of the directory also means that all profiles undergo some form of human or financial verification, reducing the likelihood of outdated or incorrect listings. Businesses can update their profiles at any time through their dashboard, and these changes propagate instantly to the agent-facing endpoints.

What happens when an AI agent contacts my business through anewera?

When an AI agent triggers a permissioned contact action, such as requesting a quote or scheduling a meeting, the request is first received and validated by anewera's infrastructure. The platform checks that the action is authorized for that specific business profile and that the request contains the required structured information. Once validated, anewera forwards the request to the business owner via email, formatted with the relevant context from the AI agent's query. The business owner receives a clear, actionable lead that includes the service requested, any specific parameters provided by the AI agent, and contact information for the person making the inquiry. Importantly, the business owner's direct contact details are never exposed to the AI agent or the end user; all communication flows through anewera's controlled channel. The business owner can then respond directly to the lead through the provided contact information, maintaining privacy and control over the interaction.

Can I list my business on anewera if I am not based in Switzerland?

Yes, anewera operates as a global directory, though it has a specialized German-language Swiss layer at anewera.ch for businesses targeting the Swiss market. The main platform at anewera.ai is designed for businesses worldwide that want to be visible and contactable by AI agents. The infrastructure, including llms.txt, agent.json, agent.md, and MCP endpoints, is language-agnostic and works for businesses in any country. However, the curated free invitations and the Swiss-specific directory layer are focused on Swiss businesses due to the platform's current operational focus. Paid subscriptions are available to businesses globally, and the platform actively supports multiple languages for profile content. Businesses outside Switzerland can sign up for the paid tier and immediately become agent-ready, regardless of their geographic location.

How long does it take for my profile to become active on anewera?

For paid subscribers, the process is designed to be immediate. After checking your website through the platform's chat interface, confirming your business details, and completing payment, your profile goes live and becomes contactable by AI agents right away. The active payment serves as instantaneous verification, eliminating the need for manual review or waiting periods. For free entries through the invitation system, the timeline depends on scheduling a verification call with the anewera team. Once the call is completed and your business is verified, your profile is unlocked and added to the directory. The 30-per-day cap on free invitations means there may be a short wait if the daily limit has been reached, but the verification call itself is typically scheduled within a few days of accepting the invitation. In both cases, the technical setup of llms.txt, agent.json, agent.md, and MCP endpoints is automated and occurs immediately upon profile activation.

anewera offers two distinct paths to listing in the directory, each with its own pricing and verification model. The paid subscription is available at CHF/USD 29 per month. This tier provides immediate activation with no waiting period: businesses check their website through the platform's chat, confirm their details, complete payment, and their profile is live and contactable for AI agents right away. The active monthly payment functions as the verification mechanism, as spam profiles do not maintain ongoing subscriptions. The free tier is available exclusively through invitation. anewera hand-picks up to 30 companies per day and invites them via email to a lifetime free entry. This free entry is unlocked after a short verification call with the anewera team. The 30-per-day cap applies only to free profiles and never to paid entries, ensuring that the quality of the directory remains high regardless of the volume of paid subscribers.