Simpler Work

About Simpler Work

Simpler Work is an AI-powered marketing platform engineered to deliver the strategic quality of a senior marketer at the unprecedented speed of artificial intelligence. It is designed specifically for founders, growing teams, and businesses aiming to scale their marketing output without scaling their headcount or budget for expensive consultants. The platform directly tackles the pervasive problem of time-consuming, costly, and often generic AI-generated content—commonly referred to as "AI slop"—by offering a fundamentally different approach. Instead of requiring users to be expert prompt engineers, Simpler Work provides zero-prompt workflows. Users simply select a marketing task, fill in a concise, bullet-proof input form with specific campaign details, and let the platform's built-in expertise do the rest. By leveraging a proprietary "Context Engine" that learns your brand voice and product data, combined with coded senior marketing methodologies, Simpler Work generates on-brand, strategically sound content for emails, ads, social posts, and more in seconds. It empowers users to maintain full creative control while eliminating the blank-page problem, making professional-grade marketing accessible and efficient for everyone.

Features of Simpler Work

The Context Engine

This core feature acts as your brand's memory within the platform. During a one-time onboarding, you feed it your company details, brand voice (e.g., Empathetic, Professional), and product/service data. The engine synthesizes this information, ensuring every piece of generated content is inherently tailored to your unique value proposition and speaks directly to your audience. This eliminates generic output and ensures consistency across all your marketing materials without repetitive manual input.

Zero-Prompt, Task-Based Workflows

Simpler Work completely removes the need for prompt engineering. Instead of starting from a blank chat box, you begin by selecting a specific marketing task from a library, such as "Product Promotion Email" or "LinkedIn Outreach." The platform then guides you through a simple, structured form asking only for the crucial inputs needed for that task—like the offer, product, or seasonal nuance—transforming a complex creative process into a quick, foolproof form-fill.

Coded Senior Marketing Expertise

The platform is built on the deconstructed workflows and psychological frameworks of seasoned marketing professionals with over 30 years of collective experience. These proven strategies for different scenarios (e.g., apology emails vs. launch announcements) are hard-coded into the system. This means you're not just accessing a generic AI's knowledge; you're leveraging battle-tested marketing methodologies that guide the AI to produce strategically superior content.

Quality-of-Life Refinement Tools

Beyond the initial generation, Simpler Work includes powerful tools for polishing content. The "Refine" button allows you to instantly weave in new ideas or adjustments into an existing draft without restarting the process. Furthermore, the native translation feature lets you perfect content in English and then, with one click, adapt it into other languages like German, enabling efficient localization for global customer bases.

Use Cases of Simpler Work

Scaling Content Production for Small Teams

Founders and small marketing teams can leverage Simpler Work to produce a high volume of diverse, quality content—from social media posts and email sequences to ad copy—without hiring additional staff. It acts as a force multiplier, allowing a lean team to execute comprehensive marketing campaigns that would otherwise require a much larger department or external agency support.

Maintaining Brand Consistency Across Channels

For businesses concerned with a cohesive brand voice, Simpler Work's Context Engine ensures every output, whether a promotional email, a LinkedIn article, or a Facebook ad, aligns perfectly with the established brand personality and messaging. This is crucial for building trust and recognition, especially when multiple team members are creating content.

Executing Specialized Marketing Campaigns

The platform's library of over 30 specialized modules is designed for specific, complex tasks. For instance, a business can quickly generate a strategic customer win-back email sequence, a detailed PPC ad report, or a press release for a new product launch, all guided by built-in expert frameworks that non-specialists might not know to implement.

Rapid Localization and International Marketing

Businesses expanding into new markets can use Simpler Work to efficiently adapt their messaging. After creating and refining the perfect English version of a campaign, the one-click translation feature provides a strong localized draft, significantly speeding up the process of reaching customers in different languages and cultural contexts.

Frequently Asked Questions

How is Simpler Work different from just using ChatGPT?

While ChatGPT is a powerful general-purpose tool, it requires significant prompt engineering skill and marketing expertise to produce usable, on-brand content. Simpler Work removes that burden by providing pre-built, expert marketing workflows and integrating your specific brand context. You get strategic, tailored outputs from a simple form, not generic text that requires heavy editing and guesswork.

What happens during the onboarding process?

Onboarding is where you power the Context Engine. You provide fundamental information about your company, define your brand voice (by describing it or letting the AI analyze your website), and input details about your key products or services. This one-time setup primes the platform to generate content that truly understands and represents your business in all future tasks.

Can I edit or refine the content that Simpler Work generates?

Absolutely. The platform is designed to give you full creative control. Every output comes with a "Refine" button that allows you to provide additional instructions or tweaks. You can ask to make the tone more casual, highlight a different benefit, or adjust the length, and the AI will seamlessly integrate your feedback into the existing draft.

What if I need to create something not covered by a pre-built module?

For unique or one-off requests, Simpler Work includes a "Marketing Expert Chat." This is a specialized chat interface where you can ask for anything marketing-related. Crucially, because it's connected to your Context Engine, you don't have to re-explain your company or brand basics—it already knows the context, making these conversations far more efficient than starting from scratch elsewhere.