Pursuit

Pursuit is a Pre-RFP Intelligence Platform engineered to transform how businesses sell to the State, Local, and Education (SLED) government market. It directly confronts the immense complexity of public-sector sales, where over 110,000 unique entities operate on long budget cycles and opaque procurement processes. The platform's core mission is to shift sales teams from a reactive posture—scrambling to respond to public RFPs—to a proactive strategy, identifying and engaging opportunities 6-18 months before a formal request ever hits the street. By leveraging advanced AI to continuously monitor and score entities for live buying signals buried in budget documents, council meetings, and contract postings, Pursuit provides unparalleled visibility. This enables government contractors and B2B companies to focus resources where the probability of winning is highest, build relevance with key stakeholders early, and ultimately show up as the incumbent solution rather than an outsider. It's more than a database; it's a shared system of intelligence that aligns marketing, sales development, account executives, and customer success around actionable signals, driving measurable outcomes like pipeline growth, improved win rates, and faster renewals.

AI-Powered Buying Signal Detection

Pursuit's AI engine continuously scans and analyzes millions of data points from across the SLED landscape, including budget approvals, leadership changes, contract expirations, and committee meetings. It distills this unstructured information into clear, scored buying signals, alerting users to genuine in-market intent long before an RFP is published. This transforms hidden intelligence into a competitive advantage, ensuring teams never miss a critical budget cycle or procurement window.

Entity Scoring & Prioritization

The platform assigns a dynamic score to every public-sector entity, evaluating its likelihood to purchase based on live signals, historical procurement data, and budgetary health. This allows sales and marketing teams to move beyond guesswork and manually built lists, instead focusing their efforts with precision on the accounts with the highest propensity to buy, thereby maximizing efficiency and pipeline quality.

Native CRM & MarTech Integrations

Pursuit is built for seamless operation within existing tech stacks. It offers bi-directional synchronization with major CRMs like Salesforce and HubSpot, ensuring enriched account data, contacts, and buying signals flow automatically without manual entry. Marketing teams can also push targeted audiences directly to platforms like LinkedIn Ads, Marketo, or HubSpot to run signal-informed ABM campaigns.

Chrome Extension for Instant Intelligence

This tool empowers customer-facing teams with real-time context during their workflow. While browsing a government entity's website or preparing for a call, the extension surfaces key Pursuit intelligence directly in the browser, including incumbent vendors, contract values, recent buying signals, and organizational charts, enabling more informed and impactful conversations.

Proactive Pipeline Generation for BDRs/SDRs

Business Development Representatives stop cold calling blindly. Pursuit provides daily, prioritized call and outreach lists based on verified buying signals within their territory, such as a new budget approval or a contract nearing expiration. This shifts outreach from speculative to relevant, dramatically increasing connection and qualification rates.

Strategic Account Planning for Sales Leaders

Sales executives and managers gain a macro view of their team's entire SLED footprint. They can analyze territory coverage, identify strategic gaps, and forecast more accurately using real buying indicators rather than intuition. This visibility allows for better resource allocation and coaching, driving overall team performance and pipeline growth.

Signal-Driven ABM for Marketing

Marketing teams can construct highly targeted account-based marketing campaigns anchored in real-time intelligence. By targeting accounts with specific, active signals—like a new technology initiative in a city's approved budget—campaigns achieve greater relevance and impact, leading to higher engagement and conversion rates throughout the buyer's journey.

Renewal & Churn Risk Management for Customer Success

Customer Success managers configure alerts for key renewal windows (e.g., 90-180 days prior) and receive notifications of potential churn risks, such as budget cuts, leadership changes, or competitor RFPs targeting their accounts. This early warning system allows for proactive retention strategies, securing renewals faster and protecting revenue.

What types of buying signals does Pursuit identify?

Pursuit identifies a wide range of actionable signals indicative of future procurement. This includes budget approvals for specific projects, contract expiration dates, leadership changes in relevant departments, mentions of initiatives in council meeting minutes, pre-RFP market research solicitations, and the posting of past RFPs from similar entities. The AI contextualizes these signals to score an entity's buying intent.

How does Pursuit ensure data accuracy for 110,000+ entities?

The platform employs a multi-faceted approach to ensure high data fidelity. It combines automated, continuous data ingestion from thousands of primary sources (government websites, portals) with AI-driven parsing and enrichment. This process is supplemented by ongoing data hygiene practices and validation, aiming for a documented 94% accuracy rate in account and contact information.

Can Pursuit integrate with our existing sales and marketing tools?

Yes, native integration is a core feature. Pursuit offers out-of-the-box, bi-directional sync with major CRM platforms like Salesforce and HubSpot, ensuring signal and account data flows seamlessly into your system of record. For marketing teams, integrations allow for the export of targeted account lists directly into advertising platforms (LinkedIn Ads) and marketing automation tools (Marketo, HubSpot).

Is Pursuit suitable for companies new to selling to the SLED market?

Absolutely. While invaluable for experienced government contractors, Pursuit is particularly powerful for companies expanding into the SLED sector. It dramatically reduces the steep learning curve by providing clarity on procurement processes, identifying the right entities to target, and revealing the critical timing of budget cycles, effectively de-risking market entry and accelerating time-to-revenue.