Peekaboo

About Peekaboo

In the rapidly evolving landscape of search, a new frontier has emerged: AI-powered answers from platforms like ChatGPT, Gemini, and Perplexity. For brands and agencies, visibility in these conversational interfaces is no longer a novelty; it's a critical component of modern digital strategy. Peekaboo positions itself as the essential navigator for this new world. It is the leading AI Search visibility platform designed to help businesses track, analyze, and, most importantly, optimize how they are mentioned and presented within AI-generated responses. The core mission is to transform passive mentions into active, measurable business growth. By providing unprecedented insight into when and how AI models reference a brand, Peekaboo empowers marketing teams, SEO specialists, and agency professionals to proactively shape their narrative. It answers the pressing questions of the AI age: Is your brand being recommended? For which queries? And what is the sentiment of those mentions? This platform is specifically built for those who recognize that the battleground for brand discovery is shifting, offering the tools to not just observe but actively influence outcomes across the most influential new channels in search.

Features of Peekaboo

AI Answer Tracking & Monitoring

Peekaboo provides continuous, automated monitoring of your brand's presence across major AI platforms. It tracks specific prompts and questions relevant to your industry, alerting you precisely when and how your products or services are mentioned in AI-generated answers. This goes beyond simple keyword alerts, offering context on the ranking position within the answer, the sentiment of the mention, and which competitor brands are being cited alongside or instead of you, providing a complete competitive landscape in AI search.

Prompt Performance Analysis

This feature allows users to dissect the performance of specific queries or "prompts" that potential customers are using. You can track a library of prompts, such as "best project management software for small teams" or "affordable CRM solutions," and see detailed analytics on your brand's visibility for each. It helps identify which questions you are winning for, which ones need optimization, and the overall share of voice your brand commands in AI-driven conversations within your niche.

Competitor Benchmarking in AI

Understanding your position requires understanding others'. Peekaboo enables direct competitor benchmarking within AI search environments. You can track not only your own brand mentions but also monitor how often and in what context your key competitors appear for the same set of tracked prompts. This feature reveals competitive gaps and opportunities, showing you where rivals are gaining traction in AI answers and allowing you to strategize on how to improve your own visibility and messaging.

Optimization Insights & Reporting

The platform doesn't just highlight problems; it points toward solutions. Peekaboo generates actionable insights and comprehensive reports on how to improve your AI search visibility. Based on the data collected, it provides guidance on content adjustments, website optimizations, and strategic positioning to make your brand more likely to be cited authoritatively by AI models. The free AI visibility report tool exemplifies this, giving users a direct, no-obligation snapshot of their current standing and potential areas for improvement.

Use Cases of Peekaboo

For Digital Marketing Agencies

Agencies can leverage Peekaboo as a premium service to offer clients, providing tangible proof of ROI in the new AI search ecosystem. They can monitor multiple client brands simultaneously, report on AI visibility gains, and execute data-driven strategies to improve client rankings in ChatGPT and Gemini answers. This positions the agency as a forward-thinking partner, helping clients secure first-mover advantage in a critical new channel for lead generation and brand authority.

For In-House SEO & Content Teams

SEO professionals can expand their remit beyond traditional search engines. Peekaboo allows them to identify the key phrases and questions for which their brand should be an AI-recommended answer. Teams can then optimize existing content, create new targeted material, and structure website data to be more AI-friendly, ensuring the brand's digital footprint is primed for citation by large language models, protecting and growing organic visibility from all sources.

For Product-Led Growth (PLG) Companies

SaaS and software companies relying on user sign-ups can use Peekaboo to ensure they are top-of-mind when AI answers user queries about software categories. By tracking prompts related to tool comparisons, features, and pricing, they can ensure their product is accurately and favorably presented. This directly influences the consideration phase of potential customers who use AI for research, turning AI answers into a qualified top-of-funnel traffic source.

For Brand Management & PR

Brand managers can use the platform for reputation monitoring in AI spaces. It provides an early warning system for inaccurate mentions, negative sentiment, or missed opportunities in AI-generated content. By understanding the narrative AI models are building around their brand, PR teams can proactively engage in content correction, influencer partnerships, and media outreach to shape a more accurate and positive AI-perceived brand identity.

Frequently Asked Questions

How does Peekaboo track mentions in AI platforms?

Peekaboo uses specialized monitoring technology that simulates user queries across supported AI platforms like ChatGPT, Gemini, and Perplexity. It analyzes the generated answers in real-time for brand mentions, context, and positioning. The system tracks a vast array of pre-defined and custom prompts relevant to your industry, parsing the responses to provide structured data on your visibility without requiring API access to the AI models themselves.

What is the difference between traditional SEO and AI search visibility?

Traditional SEO focuses on optimizing websites to rank highly on search engine results pages (SERPs) like Google. AI search visibility, as managed by Peekaboo, focuses on how brands are cited within the conversational answers generated by AI assistants. The goal shifts from ranking on a page to being included as a recommended solution, tool, or resource within the AI's narrative answer, which requires different strategies around authority, data structuring, and content depth.

Can I try Peekaboo for free?

Yes, Peekaboo offers a free AI visibility report to start. You simply enter your website URL on their homepage, and within a few minutes, you receive a report detailing how your brand appears across AI platforms—no credit card or sign-up required. This provides a valuable baseline understanding of your current AI search presence before committing to a full subscription for ongoing tracking and optimization tools.

Which AI platforms does Peekaboo monitor?

Based on the provided content, Peekaboo specifically tracks visibility across leading AI platforms including OpenAI's ChatGPT, Google's Gemini, and Perplexity AI. The platform is built to adapt to the evolving landscape, implying that support for other significant AI answer engines would be integrated as they become relevant to user search behavior and brand discovery.