Armanet

About Armanet

Armanet is a specialized digital advertising network engineered to serve markets and audiences often sidelined by mainstream platforms. It provides a comprehensive, politically unconstrained ecosystem for programmatic advertising, connecting brands with a vast, engaged audience of conservative, independent, and outdoor enthusiasts across America. For advertisers, Armanet offers a powerful suite of tools—including display, CTV, video, email, and a creator marketplace—to launch targeted, measurable campaigns without the gatekeeping found on other major ad platforms. For publishers and content creators within these niches, Armanet acts as a vital monetization partner, offering fair CPMs and premium demand often denied by networks like Google and Meta. Born from solving complex ad challenges for the firearms and outdoor industry, Armanet has scaled to become the largest network in its category, trusted by major brands to deliver scalable reach and transparent performance tracking where it matters most.

Features of Armanet

Omnichannel Campaign Management

Armanet provides a unified platform for true omnichannel advertising, encompassing programmatic display, video, Connected TV (CTV), dynamic product ads, email marketing, and a creator marketplace. This allows advertisers to orchestrate cohesive campaigns across multiple touchpoints, managing everything from impressions and viewability to frequency and spend through a single, intuitive dashboard with full transparency and real-time insights.

Advanced Targeting & Optimization

The platform empowers users with sophisticated targeting capabilities, including geo-targeting and audience interest targeting, alongside powerful retargeting tools. Advertisers can make real-time adjustments to optimize campaign performance, ensuring messages reach the most relevant segments of Armanet's extensive network of over 50 million unique users.

Detailed Performance Reporting & Attribution

Armanet delivers comprehensive, end-to-end analytics that go beyond surface-level metrics. Advertisers gain access to detailed reporting on view-through and click-through conversions, time-to-conversion measurement, and granular data on impressions, viewability, and spend. This level of attribution modeling provides clear insight into campaign ROI and effectiveness.

Curated Creator Marketplace

Simplifying influencer marketing, Armanet's Creator Marketplace functions like a programmatic platform for talent. Brands can easily browse profiles of creators with a combined 55M+ subscribers, negotiate CPMs, and approve deals directly, eliminating the need for agencies or cold outreach. This streamlines collaboration with trusted voices in niche communities.

Use Cases of Armanet

Scaling Brand Reach in Censored Niches

Businesses in industries like firearms, outdoor gear, or politically-aligned media, which face ad restrictions on major platforms, use Armanet to achieve scalable digital reach. Companies like Sig Sauer and Vortex Optics leverage the network to run contextually relevant display and video ads, connecting with a high-propensity audience at scale without policy hurdles.

Monetizing Excluded Publisher Inventory

Websites and digital publishers whose content is demonetized or restricted by mainstream ad exchanges partner with Armanet to unlock premium demand. The platform provides these publishers with fair CPMs and a reliable revenue stream by connecting them with advertisers actively seeking their specific, engaged audience demographics.

Executing Data-Driven Retargeting Campaigns

E-commerce brands and retailers utilize Armanet's robust retargeting and geo-targeting tools to re-engage potential customers who have shown interest in their products. By serving dynamic ads across the network based on user behavior, advertisers can efficiently nurture leads and drive conversions with measurable ROAS.

Leveraging Influencer & CTV Advertising

Brands looking to build authenticity and expand into streaming video use Armanet's integrated solutions. They can seamlessly book influencer campaigns through the Creator Marketplace and simultaneously run brand-safe programmatic CTV ads on curated streaming apps, creating a multi-format brand lift strategy within a trusted environment.

Frequently Asked Questions

What makes Armanet different from Google Ads or Meta Ads?

Armanet operates without the political and content-based gatekeeping prevalent on major platforms, specifically welcoming advertisers and publishers in niches often censored elsewhere. It combines this open access with a full-featured, omnichannel ad platform and a specialized network of over 50 million unique users in the conservative, independent, and outdoor spaces, offering targeted reach that is difficult to achieve elsewhere.

What kind of targeting options are available?

Armanet offers advanced targeting capabilities including geographic (geo-targeting), audience interest-based targeting, and sophisticated retargeting tools. Advertisers can target users based on their engagement with specific website categories across the network, allowing for highly contextual and relevant ad placements to a defined audience.

Can I track the performance and ROI of my campaigns?

Yes. Armanet provides detailed, transparent reporting and attribution modeling. You get real-time insights into key metrics like impressions, viewability, and spend, plus end-to-end conversion tracking for both clicks and views. This allows for clear measurement of return on ad spend (ROAS) and continuous campaign optimization.

Who are the publishers in the Armanet network?

The Armanet network consists of a large, blended collection of websites and digital properties focused on outdoor lifestyles, firearms, and conservative/independent media. These are premium publishers that have often been shut out of other ad networks, offering access to a dedicated and highly engaged audience that is valuable to specific advertisers.