Shoutout

Shoutout collects and displays customer testimonials to build trust and boost sales.

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Published on:

October 24, 2025

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Shoutout application interface and features

About Shoutout

In the digital marketplace, trust is the ultimate currency. Shoutout is a specialized platform engineered to mint that currency by transforming satisfied customers into a powerful, automated sales force. At its core, Shoutout is the most streamlined solution for collecting, managing, and beautifully displaying customer testimonials and reviews. It directly addresses the critical conversion gap that businesses face: the moment a prospect visits your site and silently asks, "Why should I trust you?" By making social proof collection effortless and its presentation stunning, Shoutout turns that moment of doubt into a moment of decision.

The product is designed for founders, marketers, SaaS companies, course creators, and freelancers who understand the value of social proof but are frustrated by bloated, expensive, or technically complex tools. Its primary value proposition is a powerful trifecta: unparalleled ease of use, complete creative control, and a compelling lifetime pricing model that eliminates recurring subscription fees. Unlike platforms that lock you into rigid templates or monthly payments, Shoutout provides unlimited testimonials and widgets through a simple, no-code interface. Founded in 2020 and newly acquired in 2025, it has already empowered over 4,000 "Walls of Love," proving its effectiveness in building credibility and driving real business growth by letting your happiest customers do the talking for you.

Features of Shoutout

Frictionless Testimonial Collection

Shoutout eliminates the biggest barrier to gathering feedback: the complicated ask. You can generate a simple, branded collection link in seconds and share it via email, chat, or QR code. Crucially, your customers do not need to create an account or log in to submit their video or text testimonial. This drastically reduces drop-off rates, making it possible to gather powerful, authentic social proof almost passively. The system supports both video and text formats, catering to different customer preferences and providing rich, multi-media content for your marketing.

Customizable & No-Code Display Widgets

Once collected, Shoutout provides a suite of elegant, customizable display options to seamlessly integrate testimonials into your website. You can choose from dynamic carousels, elegant grids, or dedicated "Wall of Love" pages. These widgets are fully customizable to match your brand's aesthetics—fonts, colors, and layouts. They are designed to be embedded anywhere with a simple copy-paste snippet, requiring no coding knowledge. This flexibility ensures your social proof enhances your site's design rather than clashing with it.

Unlimited Usage & White-Label Options

Shoutout operates on a generous unlimited model. There are no caps on the number of testimonials you can collect, the number of widgets you can create, or the number of "Walls" you can publish. For professionals and agencies, the optional white-label feature is critical. For a one-time fee, you can completely remove all "Powered by Shoutout" branding, presenting the entire testimonial ecosystem as your own proprietary tool. This maintains a seamless, professional brand experience for your clients and their end-users.

Standalone Testimonial Pages & Embeds

Beyond widgets, Shoutout allows you to create beautiful, standalone testimonial pages that function as dedicated social proof hubs. These pages are SEO-friendly and can be shared directly with prospects, linked in your bio, or used in sales decks. Combined with the embeddable widgets, this feature provides a multi-channel strategy. You can centralize your best reviews on a dedicated page while pulling key highlights into product pages, checkout funnels, or landing pages, maximizing the impact of every single testimonial.

Use Cases of Shoutout

SaaS Companies & Product Launches

For SaaS businesses, social proof is non-negotiable. Shoutout enables them to quickly gather video testimonials from beta users or early customers during a launch phase. These authentic reviews can then be displayed on the homepage, pricing page, and feature sections to reduce perceived risk and accelerate sign-ups. The ability to show real people achieving results with the software is far more convincing than any marketing copy, directly addressing investor and customer skepticism.

Course Creators & Coaches

In the knowledge economy, credibility is everything. Coaches and course creators use Shoutout to collect transformative stories and results from their students. Displaying these testimonials on sales pages and webinar registration forms provides tangible proof of the program's value. Video testimonials are particularly powerful here, as the genuine emotion and enthusiasm from a past student can connect with prospects on a personal level, dramatically increasing conversion rates.

E-commerce & Direct-to-Consumer Brands

E-commerce sites suffer from high cart abandonment rates. Integrating Shoutout's carousel widgets on product pages showcases real customer photos and videos with the product in use. This user-generated content acts as powerful social validation, answering unspoken questions about quality, fit, and effectiveness. It transforms a static product page into a dynamic social proof engine that builds trust at the most critical point in the buyer's journey.

Agencies & Freelancers

Agencies and freelancers live and die by their portfolios and client feedback. Shoutout serves as a dynamic, ever-updating case study repository. They can white-label the tool to collect feedback seamlessly after project completion and display it on their agency website in a professional "Wall of Love." This continuous stream of validated social proof becomes a key asset in sales pitches and proposals, demonstrating a proven track record to potential new clients without manual effort.

Frequently Asked Questions

What does "lifetime access" mean?

Lifetime access means you pay a single, one-time fee for the "Pay Once" plan (currently $199) and retain access to the core Shoutout platform and its features forever, without any recurring monthly or annual charges. This includes all the core functionalities like unlimited testimonials, widgets, and embeds. It is designed as a cost-effective alternative to subscription models, saving you significant money over the long term.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within 7 days of your purchase. If you are unsatisfied with the platform for any reason within that first week, you can request a full refund. This no-risk trial period allows you to fully test the collection flow, widget customization, and embedding process to ensure it meets your specific needs before fully committing.

How many websites can I use Shoutout on?

Both the monthly and lifetime plans support up to 3 separate websites or projects. This is ideal for small businesses, freelancers managing multiple client sites, or entrepreneurs running several ventures. You can manage testimonials and create unique widgets for each project from a single Shoutout dashboard.

What happens after 2 years of updates?

With the lifetime access plan, you are guaranteed to receive all platform updates, new features, and security patches for a full 2 years from your purchase date. After this period, your access to the core platform you purchased remains active forever. Continued access to major new version updates or features released beyond that 2-year window may require a renewal fee, but your existing setup will continue to function without interruption.

Pricing of Shoutout

Shoutout offers two primary pricing models designed for flexibility and long-term value. The Monthly Plan is priced at $29 per month (billed as $15 for the first month as an introductory offer). This plan includes all core features for up to 3 projects, with the flexibility to cancel anytime. The Lifetime Access Plan is a one-time payment of $199 (normally $299), which is the most popular option. It includes everything in the monthly plan, guarantees updates for 2 years, and allows you to use the platform forever on 3 projects. An optional one-time $50 fee removes all Shoutout branding for a completely white-label experience. This lifetime model is positioned as a significant cost-saver compared to annual competitors, which can charge between $290 and $590 per year.

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