Sentaiment

Sentaiment shows how AI describes your brand and helps you fix it.

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Published on:

September 10, 2025

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Sentaiment application interface and features

About Sentaiment

Sentaiment is the definitive AI brand perception platform, engineered for marketing, communications, and PR professionals. In an era where 89% of B2B buyers use AI to research vendors, your brand's narrative is increasingly being written by large language models (LLMs) like ChatGPT, Claude, and Gemini. These models scrape the web, often perpetuating outdated, incorrect, or incomplete information, leaving brands vulnerable to misrepresentation or even complete invisibility. Sentaiment eliminates this critical blind spot. It provides unparalleled, real-time visibility into exactly how the world's most influential AI models describe your brand, products, and key narratives. The platform goes beyond simple monitoring by delivering a clear, actionable roadmap for improvement. With proprietary metrics like the Echo Score and model-specific Suggested Actions, Sentaiment empowers agencies and in-house teams to proactively correct misrepresentations, reinforce strengths, and strategically shape the AI-driven narratives that are already shaping market perception. It transforms a reactive fear into a proactive strategy, giving brands the clarity and control they need to thrive in the age of AI.

Features of Sentaiment

Echo Score

Your brand clarity, quantified into a single, powerful number. The Echo Score provides an immediate, at-a-glance understanding of how accurately and comprehensively AI models understand your brand. This proprietary metric synthesizes sentiment, accuracy, and narrative alignment across all tracked models, serving as a key performance indicator for your AI brand health and a baseline to measure improvement against over time.

Multi-Model Analysis

Gain comprehensive insights across the entire AI landscape. Sentaiment doesn't just track one model; it performs rigorous, consistent analysis across all major LLMs, including ChatGPT, Claude, Gemini, and more. This feature ensures you understand the nuances of how your brand is portrayed differently from one AI platform to another, allowing for targeted correction strategies.

Suggested Actions

Move from insight to impact with model-specific, prioritized recommendations. This feature provides a clear, actionable roadmap by identifying the exact content gaps or misrepresentations causing issues. Actions are ranked by their potential impact on your Echo Score, telling you precisely what to fix, why it matters, and which specific AI model it will influence.

Competitive Echo Analysis

Understand your competitive landscape through the lens of AI. This feature allows you to benchmark your brand's AI perception directly against key competitors. See where you lead and where you lag in AI-generated descriptions, uncovering strategic opportunities to differentiate and outpace rivals in the minds of AI-assisted buyers.

Use Cases of Sentaiment

Proactive Brand Management for Marketing Teams

Marketing teams use Sentaiment to shift from guessing to knowing. By continuously monitoring their AI brand narrative, they can proactively identify and correct misrepresentations before they influence a sales cycle. This allows for strategic content creation aimed at filling AI knowledge gaps, ensuring the brand story is told correctly and consistently across all AI touchpoints.

Agency Client Reporting and Strategy

Marketing and PR agencies leverage Sentaiment to provide tangible, data-driven value to clients. They use the platform to audit a client's current AI perception, build a corrective strategy with Suggested Actions, and demonstrate clear ROI through improving Echo Scores and trend reports, positioning the agency as an essential partner in the AI era.

Enterprise Reputation and Crisis Monitoring

Large enterprises utilize Sentaiment for high-stakes reputation management. The platform acts as an early warning system for potential PR crises brewing within AI models, such as the spread of outdated news or incorrect information. This enables communications teams to respond swiftly with corrective content and mitigate brand damage.

SEO and Content Strategy Enhancement

SEO and content strategists integrate Sentaiment insights to future-proof their work. By understanding the specific attributes and information AI models use to describe their brand, they can optimize website copy, blog content, and press releases to be more AI-friendly, directly improving visibility and accuracy in AI research results.

Frequently Asked Questions

What is an "Echo Score"?

The Echo Score is Sentaiment's proprietary metric that quantifies your brand's clarity within AI models. It is a single number, typically on a scale of 0-100, that synthesizes various factors including sentiment, factual accuracy, completeness of information, and narrative alignment. A higher score indicates that AI models have a clearer, more accurate, and more positive understanding of your brand.

How quickly can I see results after fixing issues?

Improvements in your AI brand perception can be seen relatively quickly, often within weeks, as opposed to traditional SEO which can take months. Once you implement the Suggested Actions (e.g., publishing corrected content), Sentaiment's ongoing analysis will detect these changes in subsequent AI model scrapes, reflecting the improvement in your Echo Score and attribute reports during the next analysis cycle.

Which AI models does Sentaiment track?

Sentaiment tracks all major large language models (LLMs) that are commonly used for business research. This includes, but is not limited to, OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, and other leading models. The specific models available for tracking may depend on your chosen pricing plan, with higher tiers offering access to more models.

Is my data secure with Sentaiment?

Yes. Sentaiment is built with enterprise-grade security in mind. The platform is designed to monitor publicly available AI perceptions and analyze your publicly available web content to provide recommendations. You maintain full control over your data, and Sentaiment adheres to strict data privacy and security protocols to ensure all client information is handled confidentially and securely.

Pricing of Sentaiment

Sentaiment offers simple, transparent pricing with a 14-day free trial. Plans are tiered based on the number of brand entities tracked, the number of AI models monitored, analysis frequency, and access to features like Suggested Actions.

  • Monitor Plan ($10/month): For basic tracking with 1 entity, ChatGPT-only analysis weekly, and 1 Suggested Action.
  • Starter Plan ($49/month): For growing brands, tracking 3 entities, any 3 LLMs, with daily analysis and 10 Suggested Actions.
  • Professional Plan ($149/month - Most Popular): For scaling teams, tracking 10 entities, any 5 LLMs, with hourly analysis and all Suggested Actions.
  • Enterprise Plan (Custom Pricing): For large organizations requiring unlimited entities, custom API integrations, unlimited analysis, and full feature access. All plans are billed monthly or annually (with a 17% discount for annual billing) and include no per-seat fees or usage limits on core monitoring.

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