Sentaiment

About Sentaiment

Sentaiment is the definitive AI brand perception platform, engineered for marketing, communications, and PR professionals who can no longer afford to be invisible to artificial intelligence. In an era where 89% of B2B buyers use AI to research vendors, your brand's narrative is being written not by you, but by large language models (LLMs) like ChatGPT, Claude, and Gemini. These models scrape the web, often perpetuating outdated, incorrect, or incomplete information. Sentaiment eliminates this guessing game. It provides unparalleled visibility into exactly how the world's most influential AI models describe your brand, products, and key narratives. The platform goes beyond simple monitoring; it delivers a clear, actionable roadmap. With its proprietary Echo Score and model-specific Suggested Actions, Sentaiment empowers agencies and in-house teams to proactively correct misrepresentations, reinforce strengths, and strategically shape the AI-driven narratives that are already shaping market perception. It transforms a reactive fear into a proactive strategy, giving brands the clarity and control they need to thrive in the age of AI.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment automates a comprehensive brand audit by querying over 10 major AI models, including ChatGPT, Claude, Gemini, and Perplexity, with 50+ real-world scenarios. From this data, it generates your unique Echo Score—a single, unified metric that quantifies how clearly and consistently these LLMs describe your brand. This feature provides immediate insight into narrative alignment, identifies critical gaps, and highlights which sources are most influential in shaping AI responses about your entity.

Model-Specific Suggested Actions

Moving beyond diagnostics, Sentaiment delivers precise, actionable guidance tailored to each AI model's behavior. This feature provides prioritized steps to correct factual errors, update outdated claims, and strengthen desired positioning. Recommendations include clear copy edits, technical schema guidance, and content strategies specifically designed to align with how different LLMs read and process information, ensuring your fixes are effective across the entire AI landscape.

Automated Executive Reporting

Communicate your AI brand strategy with confidence using Sentaiment's automated reporting tools. This feature compiles complex data into simple, shareable summaries for teams and stakeholders. Easily export trends in your Echo Score, track the drivers behind changes, and document top issues alongside planned corrective actions into professional PDF reports, streamlining internal alignment and executive presentations.

Multi-Model Monitoring Dashboard

Gain a centralized, real-time view of your brand's AI perception across all major platforms. The dashboard continuously tracks and compares outputs from ChatGPT, Claude, Gemini, and others in one intuitive interface. This continuous monitoring allows teams to spot narrative drift, measure the impact of their actions, and stay ahead of emerging risks or opportunities as AI models evolve and update their knowledge bases.

Use Cases of Sentaiment

Proactive PR Crisis Prevention

Communications teams use Sentaiment to conduct pre-emptive audits, identifying potential misrepresentations or negative narratives before they gain traction in AI-generated content. By spotting risks early—such as outdated merger information or incorrect leadership details—teams can implement corrective actions at the source, preventing a minor inaccuracy from escalating into a widespread AI-driven PR issue.

Competitive Positioning Analysis

Marketing agencies leverage Sentaiment to audit not only their client's brand but also key competitors. By comparing Echo Scores and narrative themes, teams can uncover competitive weaknesses in AI perception and identify white-space opportunities to differentiate their client's brand, strategically shaping content to out-position rivals in AI-powered research and discovery.

SEO and Content Strategy Alignment

SEO and content strategists utilize the platform's insights to align technical and creative efforts with AI comprehension. The Suggested Actions provide direct guidance on optimizing headers, schema markup, and website content to ensure key messages are accurately parsed and reinforced by LLMs, bridging the gap between traditional search engine optimization and the new frontier of AI search.

M&A and Brand Transition Management

During mergers, acquisitions, or major rebrands, Sentaiment provides critical oversight. Teams can monitor how AI models are interpreting the transition, correct confusing or inaccurate narratives about new leadership, product lines, or corporate structures, and ensure a consistent, accurate story is told across all AI interfaces during a period of significant change.

Frequently Asked Questions

How does Sentaiment get its data from AI models?

Sentaiment uses direct, automated queries to live versions of AI models like ChatGPT, Claude, and Gemini. We simulate real user prompts based on dozens of brand-specific scenarios to see exactly what a potential customer or journalist would see. We do not rely on synthetic tests or indirect data sources, ensuring the analysis reflects genuine, current model outputs.

What is the Echo Score and how is it calculated?

The Echo Score is a proprietary metric that measures the clarity and consistency of your brand's portrayal across multiple AI models. It analyzes factors such as the accuracy of key claims, the stability of narratives across different query scenarios, and the presence of conflicting or outdated information. A higher score indicates a strong, aligned AI perception, while a lower score highlights areas needing correction.

How long does it take to see results after implementing Suggested Actions?

AI models update their knowledge bases at different intervals, so changes can take time to propagate. Sentaiment's continuous monitoring tracks these updates. Typically, users see measurable improvements in their Echo Score and model responses within a few weeks as their corrected web content is re-crawled and processed by the LLMs. The platform allows you to verify when a fix has been accepted.

Is Sentaiment suitable for small businesses or only large brands?

Sentaiment is built for any entity concerned with its AI perception, from startups to global enterprises. The platform is particularly valuable for small businesses that may have less control over their digital footprint and are more vulnerable to misrepresentation. By ensuring AI models tell their story accurately, smaller brands can compete more effectively in AI-driven research and build crucial trust.

Pricing of Sentaiment

Sentaiment offers a tiered pricing model beginning with a 14-day free trial that provides full platform access. Paid plans are structured monthly or annually, with annual subscriptions offering a 17% savings. The entry-level "Monitor" plan starts at $10 per month and includes tracking for 1 entity (e.g., one brand or product) with monitoring focused on ChatGPT. Higher-tier plans expand the number of trackable entities and provide full multi-model monitoring across all major AI platforms like Claude, Gemini, and Perplexity. Detailed plan comparisons and specific features for each tier are available on the Sentaiment website.